Viator to be Acquired for $200 million by TripAdvisor

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(Press Release) – July 24, 2014 – Continuing its rapid buying spree, Massachusetts-based travel website TripAdvisor said it will pay $200 million to acquire San Francisco-based Viator, an online provider of resources for researching and booking destination activities. Calibre One recently placed a Vice President & General Manager of Global Sales & Account Management for Viator.

Founded in 1995, Viator features more than 20,000 bookable tours and attractions and more than 600,000 reviews, photos and videos submitted by travelers. “Online and mobile bookings for attractions and activities represents a huge opportunity for our business,” said Stephen Kaufer, the president and CEO of TripAdvisor. Viator has more than 250 employees who will continue to work at the company’s headquarters in San Francisco and offices in Las Vegas, London and Sydney. In May, TripAdvisor acquired lafourchette, a Paris-based online restaurant booking platform, and earlier this year acquired Tripbod, a travel community that helps connect travelers to local experts.