Former Rhapsody Executive Appointed as Smartling’s New CFO

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(Press Release) – July 9, 2014 – Smartling today announced the appointment of Adi Dehejia as chief financial officer (CFO). In this role, Dehejia will serve as a strategic partner to Chief Executive Officer (CEO) Jack Welde and lead a variety of management functions, including financial planning, customer analytics, accounting, human resources, and corporate development and expansion. Calibre One assisted in the CFO search with Smartling.

Dehejia is a seasoned finance and operations leader with more than 20 years of experience in the technology, media, telecom and consumer services industries. Serving both startups and Global 1000 businesses throughout his career, Dehejia has developed deep expertise in creating and implementing strategic business plans, managing finances, allocating capital, and optimizing operations and processes. He’s also an experienced private equity investor who has served on multiple Boards of Directors.

“Known for his strong leadership and solid record of success, Adi is a welcome addition to our management team and will have a significant impact on our bottom line and company culture,” said Welde. “His ability to transform strategic business initiatives into sustained results will prove invaluable as we enter the company’s next phase of hyper-growth.”

Prior to joining Smartling, Dehejia was the CFO for Rhapsody International Inc., where he was responsible for finance and accounting, corporate development, business intelligence, and business planning and analysis. He worked closely with Rhapsody’s CEO and Board of Directors to define the company’s strategic direction, budget and long-term goals, and to translate priorities into financial metrics against which business performance could be measured. Dehejia also spearheaded the company’s international expansion into more than 20 countries throughout Europe and Latin America, and oversaw its acquisition of the Napster® brand.

Before Rhapsody, Dehejia was a managing director at private equity investment firm Sandler Capital Management. During his seven years with the company, he made multiple investments in the communications, media and technology industries and partnered with management teams to drive successful, value-creating exits. He has also held leadership positions at AirTouch Communications Inc., Hellman & Friedman and Dillon Read & Co. Dehejia holds a Bachelor of Arts in Public Policy from Princeton University’s Woodrow Wilson School and an MBA from Stanford University’s Graduate School of Business.

“Joining Smartling presents me with a unique opportunity to work at a company revolutionizing the language services industry alongside the best minds in the business,” said Dehejia. “I look forward to collaborating as a leadership team to develop and implement business strategies that will maintain our current success for years to come.”

About Smartling
Smartling, Inc. simplifies and accelerates translation and localization for companies reaching a global market. With the first cloud-based enterprise platform for translation management, Smartling helps companies quickly translate and deploy their websites and dynamic Web applications, mobile applications and business documents across the entire corporate digital infrastructure. Named “Most Innovative Startup” at Dow Jones/Wall Street Journal’s 2011 FASTech 50, Smartling is shaking up the translation and localization industry with the first platform designed to manage the entire translation, localization and delivery process via a scalable SaaS model. Brands that rely on Smartling to launch and manage localized multilingual websites and applications include Dropbox, Foursquare, GoPro, HotelTonight, Path, Pinterest, Shutterstock, Spotify, SurveyMonkey, Tesla Motors, Uber, Vimeo and more. The Smartling platform currently serves billions of page views per month in more than 100 languages across the globe.