Dealertrack Completes Acquisition of

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(Press Release) – Mar 03, 2014 – Calibre One client,, a leading provider of comprehensive digital marketing solutions and services for the automotive retail industry has been acquired by Dealertrack Technologies (NASDAQ: TRAK).

Established in 1998, has been a pioneer in providing website and advertising products for OEMs and automotive dealerships. Dealertrack will retain the name in the marketplace to represent Dealertrack’s advanced and complementary set of digital marketing products and services.

Rick Gibbs, former Chief Executive Officer of and one of its co-founders, will lead Dealertrack’s newly formed Digital Marketing Solutions team, as Executive Vice President and Group President. Dealertrack’s Digital Marketing management will be based at’s current headquarters in Burlington, Vermont.

The agreement to acquire was announced on December 19, 2013.