Calibre One Places Danielle Mohn, CMO of

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(Article from Direct Marketing News by Al Urbanski ) – April 28, 2015

The digital marketing veteran’s retail career includes stops at Petco, Guitar Center, and Albertson’s.

Danielle Mohn, who began her career consulting large retail clients for Teradata, has been named chief marketing officer of The Chico, CA-based company is the third largest online home improvement retailer after Home Depot and Lowe’s.

Following her early experience with Teradata in the ’90s, Mohn directed loyalty marketing for Albertson’s and held senior marketing roles at Harrah’s Entertainment and Guitar Center. For the last four years she was VP of marketing and customer strategy at Petco.

At, Mohn has been charged with defining unique customer experiences for both consumers and trade professionals. She will report to the company’s president and founder, Christian Friedland.

At Petco, Mohn established a customer insights team dedicated to improving marketing strategies and delivering record ROI. Petco was named 2014 Brand of the Year by Ace Metrix and BrainJuicer honored the brand for having the top ad in retail for 2013.