(Press Release) – April 24, 2014 – MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of enterprise software platforms, today announced that Marcus Starke has been hired as the company’s new Chief Marketing Officer. Calibre One was hired to recruit for the CMO role.
Starke comes to MicroStrategy with more than 25 years of marketing and general business experience, including senior leadership roles with some of the world’s best-known software and media companies. Prior to joining MicroStrategy, Starke served as SAP’s Senior Vice President of Worldwide Marketing & Communications Regions, where he oversaw all marketing strategy and execution and was a member of SAP’s global leadership team. Immediately preceding his five year tenure at SAP, Starke was President and CEO (EMEA) of Wunderman, a division of the WPP Group.
“We are extremely pleased to have a recognized marketing innovator like Marcus join us at a very exciting time for the company,” said Michael Saylor, CEO, MicroStrategy Incorporated. “Marcus brings global marketing expertise, not only from his time with SAP but also from leading marketing communications agencies. Marcus is a thought-leader who’s passionate about innovation, and his track record as a disruptive force in strategy, marketing and communications couldn’t be better suited to our plans to transform the market with our offerings. His hire represents the latest in a series of concrete steps that MicroStrategy has taken to enhance the customer experience and capture market share in the global market place.”
“Telling the story of such an important global technology and innovation leader — boasting thousands of successful customers, including hundreds of major global brands — is a terrific opportunity,” said Starke. “This is a pivotal time for MicroStrategy as it leads the market with the world’s number #1 mobile BI platform, the leading cloud BI solution and what I believe is the most comprehensive analytics platform. There’s also a powerful opportunity ahead in its new mobile identity and loyalty platforms. I am very excited about the opportunity to help customers significantly accelerate business innovation, simplify their businesses, and dramatically enhance the experience of their customers through the amazing technologies MicroStrategy has developed.”
Vince Gabriele, EVP Human Resources at MicroStrategy Incorporated, worked directly with Calibre One during the search process. “Calbre one has been a tremendous executive recruiting resource for our organization. Tom Barnes and his team took the time to thoroughly understand our requirements, mapped out a search methodology to identify the exact profile and ran a highly effective and extremely organized recruiting process.”
About MicroStrategy Incorporated
Founded in 1989, MicroStrategy (MSTR) is a leading worldwide provider of enterprise software platforms. The Company’s mission is to provide the most flexible, powerful, scalable and user-friendly platforms for analytics, mobile, identity and loyalty, offered either on premises or in the cloud.