San Francisco, Calif. – February 15, 2012 – Castlight Health, developer of a personalized health care shopping portal offering unbiased information about health care cost and quality, has extended its management team with the appointment of Peter Isaacson to chief marketing officer. Isaacson will be responsible for the management and execution of Castlight Health’s overall marketing strategy and initiatives.
“As the cost of health care in the U.S. continues to skyrocket, organizations are increasingly looking for creative ways to reduce their financial burden, while providing a better experience for their employees,” said Giovanni Colella, M.D., co-founder, president and CEO of Castlight Health. “Castlight Health’s unique approach to health care transparency, based on both cost and quality data, provides employers undeniable cost savings, while also enabling employees to compare and select reputable, cost-effective health care. Peter’s exceptional track record leading innovative marketing programs will help Castlight Health continue its strong growth trajectory and deliver on our mission to deliver better health care transparency to businesses everywhere.”
The appointment of Isaacson supports Castlight Health’s positive momentum in the market and reinforces its strong management team. Today, leading organizations including Life Technologies, Esterline Corporation and Delhaize Group are leveraging the power of Castlight Health to reduce costs while enabling employees to take better control of their health care services and spending. Castlight Health was recently named number one in The Wall Street Journal’s prestigious 2011 list of the “Top 50 Venture-Backed Companies” and one of Dow Jones’ 50 Most Investment-Worthy Technology Start-Ups.
Isaacson brings more than 25 years of business-to-business and business-to-consumer marketing experience, spanning industries from packaged goods to technology, to the role of chief marketing officer for Castlight Health. Isaacson spent several years at Adobe in various marketing leadership positions. Most recently, he served as senior vice president, worldwide marketing at MicroStrategy.
“With unrivalled technology and a significant and growing customer roster, Castlight Health is well positioned to lead the health care transparency revolution and deliver quantifiable cost savings to employers and their workers.” said Isaacson. “There is a huge market potential for this kind of solution and I look forward to working with Castlight Health to fully capture the opportunity.”