Switchfly Appoints Seasoned CTO to Accelerate Company Growth

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(PRESS RELEASE) – September 14, 2014 – Switchfly, Inc., the technology company powering travel booking and loyalty redemption solutions for the world’s most celebrated brands, today announced the appointment of Graham Blankenbaker as Chief Technology Officer with the support of Calibre One. Most recently, Blankenbaker served as division CTO at TIBCO Software, where he led product strategy, technical direction and engineering for the Cloud Applications group at the company. At Switchfly, Blankenbaker will be responsible for streamlining global engineering and support, while focusing on products and go-to-market strategies.

Blankenbaker brings over 15 years of experience in product strategy, technical direction, application and infrastructure development, quality assurance and integration across companies including: TIBCO Software, Loyalty Lab, Six Apart and United BioSource Corporation. Blankenbaker has held leadership roles with several start-ups at the outset of his career, covering a broad variety of disciplines that included financial services, real estate marketing and healthcare. Blankenbaker holds a B.S. in computer science from McGill University.

Switchfly, Inc. is a global technology company that powers travel shopping and loyalty redemption solutions for some of the world’s most recognizable brands across airlines, hotels, financial services and ecommerce. World-class products delivered via a flexible software-as-a-service platform let clients easily launch and maintain a complete omnichannel travel and loyalty experience superior to any online travel agency. Tailored to their customer needs while maintaining a full brand match, Switchfly solutions drive customer engagement, enhance brand loyalty and increase profit. Founded in 2003 and headquartered in San Francisco, the Company generates more than $1.25 billion USD in revenue for its clients annually and facilitates the redemption of more than 35 billion reward points and miles annually. The company’s global client roster includes American Airlines, Emirates, JetBlue and LAN Airlines; IAG Avios, Lufthansa Miles & More and United MileagePlus; InterContinental Hotels Group and Starwood Hotels; Expedia, Orbitz, Priceline and Groupon. For more information, visit http://www.switchfly.com.