SOASTA Names Belinda Rodman VP, Global Services

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(PRESS RELEASE) – Sept. 15, 2015 – SOASTA, the leader in performance analytics, today announced the appointment of Belinda Rodman as its new Vice President, Global Services. Rodman will oversee the delivery of SOASTA’s value-added services in her new position at the company.

Prior to joining SOASTA, Rodman held executive positions at several enterprise software companies. As Enterprise Strategy & Global Innovation lead at, Rodman was instrumental in helping companies manage their overall customer experience strategy and delivering rapid solutions leveraging digital, cloud and social technologies. As the former CIO at Advent Software, Rodman was responsible for the global Information Technology team, providing strategic direction and management for the company’s IT infrastructure worldwide. While at Advent Software, Rodman served on’s CIO Advisory Board, which guided’s product direction and messaging.

Rodman’s expertise includes verticals such as software, financial services and management consulting. She is well versed in leading organizations through transformational change, mergers and acquisitions, connecting IT and marketing to the needs of the business and aligning the technology spend.

“The addition of Belinda Rodman to our executive team will greatly benefit SOASTA’s customers as they seek to transform their digital business and leverage the benefits of our advanced performance analytics,” said Dave Murphy, Senior Vice President of Delivery, SOASTA. “Her experience as a CIO and management consultant and proven track record developing strategic direction and optimizing processes will help us more effectively leverage our opportunities to deliver value-added services.”

“I joined SOASTA because of its industry-leading and transformative digital performance management platform and the opportunity to help foster change,” Rodman explained. “Having run large, global, mission-critical projects with legacy testing and monitoring tools, I understand first-hand how expensive, complex and incomplete the solutions can be and the game-changing nature of the SOASTA platform.”



SOASTA is the leader in performance analytics. The SOASTA platform enables digital business owners to gain unprecedented and continuous performance insights into their real user experience on mobile and web devices in real time and at scale. With more than 3 billion user experiences monitored, measured, tested and optimized every week, SOASTA is the digital performance expert trusted by industry‐leading brands, including 39 of the Top 100 Internet Retailers, such as Target, Nordstrom, Staples, Sears, Walmart, Etsy, Nike, Best Buy, Adobe, Intuit, Microsoft, DirectTV, Netflix and BBC. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, visit

SOASTA is a registered trademark of SOASTA, Inc. All other trademarks are property of their respective owners. Other product or company names mentioned may be trademarks or trade names of their respective companies.



Gaby Perez-Silva, 650-390-6700