(PRESS RELEASE) – November 10, 2014 – RetailNext Inc., the worldwide leader in applied Big Data for physical retail, announced the addition of Marc Dietz to its Leadership team in the role of Chief Marketing Officer. Dan Grosh, Partner at Calibre One, led the search effort.
Dietz comes to RetailNext most recently from IBM where he led worldwide marketing for the company’s SaaS portfolio, including multiple acquisitions such as DemandTec, Coremetrics, and Silverpop. Prior to the $440 million acquisition of the company by IBM, Marc led all marketing efforts at DemandTec, a cloud-based analytics provider for retailers and consumer products companies, helping grow the company from early stage through IPO in 2007, and the IBM transaction in 2012.
The first technology platform to bring e-commerce style shopper analytics to brick-and-mortar stores and malls, RetailNext enables retailers to collect and correlate data from the broadest available set of data sources. More than 160 retailers and brands worldwide have adopted RetailNext solutions to glean the insights necessary to improve customer experience, increase same-store sales, reduce theft and eliminate unnecessary costs.
RetailNext measures the behavior of more than one billion shoppers per year by collecting data from more than 65,000 sensors in retail stores and analyzing trillions of data points annually. Headquartered in San Jose, CA, RetailNext is a growing global brand operating in 40 countries. For more information, please visit www.retailnext.net.