RetailMeNot (formerly Whaleshark Media) files $230 million IPO

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(source Forbes) – June 17th, 2013 – Calibre One client RetailMeNot (formerly known as Whaleshark Media) has filed for a $230 million initial public offering. The Austin company expects to trade under the ticker “SALE” on the NASDAQ.

Calibre One worked with the RetailMeNot team to bring on three major hires at the digital coupon company prior to the IPO.

RetailMeNot in the first quarter of 2013 generated revenue of $40.6 million, an increase of 36.8% from the year-ago period. Net income was $7.0 million, an increase of 11.9% from the year-ago period.

In 2012, the company posted revenue of $144.7 million, up from $80.4 million in 2011. Net income in 2012 was $26.0 million, up from $17.0 million in 2011.

The company, which runs a number of different websites including, curates a wide range of coupons and provides marketing for big brands and retailers. In 2012 the site had coupons from 60,000 retailers and brands. As of Dec. 31, the company had contracts with 10,000 retailers.

In November 2011, the company, then known as WhaleShark Media, raised $150 million from JP Morgan and Institutional Venture Partners. The company has raised at least $300 million as of that time.

Major investors in RetailMeNot revealed in the S-1 include: Austin Ventures, with 31.8% voting power prior to the offering, Norwest Venture Partners with 20.5%, JP Morgan with 13.7%, Institutional Venture Partners with 7.0%, Adam Street Partners with 6.1% and Google GOOG +1.23% Ventures with 5.1%.

The underwriters on the deal are Morgan Stanley MS -0.04%, Goldman Sachs and Credit Suisse.