Fluid Acquires Social CRM Platform 8thBridge

(Press Release) SAN FRANCISCO, CA, April 7, 2014 – Fluid, a digital shopping software and services company, announced today that it has acquired 8thBridge, an on-demand provider of social discovery, curation, analytics, and marketing solutions for retailers. By adding 8thBridge’s technology and capabilities, Fluid will now offer the most comprehensive suite of software solutions for empowering brands and retailers to deliver engaging digital shopping experiences to their customers, supported by an integrated social analytics platform.  The merger between Fluid and 8thBridge will likely give way to an engaging digital shopping experience supported by a fully integrated social analytics platform.

8thBridge, a Calibre One client company, sells social e-commerce growth software to large retailers including Target Corp, Toys “R” Us Inc., and Delta Airlines. 8thBridge’s software helps brands create onsite social discovery and fine-tune curation experiences that grab new customer insights and execute targeted loyalty programs and promotions as well as offering the ability to conduct social network retargeting.

 

 

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