Apple’s acceleration in UK hiring to fill demand for AI talent

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Apple’s chief executive Tim Cook has indicated that the company is looking to hire more UK staff to work in artificial intelligence (AI). The news is a welcome break from the reports of large tech corporations’ mass layoffs in 2022.

In May, Cook said the tech layoffs were a “last resort”.

When asked about AI and employment in the UK, Cook told the PA news agency that Apple is “hiring in that area, yes, and so I do expect [investment] to increase.”

Apple’s move brings the UK one step further towards Prime Minister Rishi Sunak’s attempts to position the UK as the global epicentre for the AI industry. 

According to a report by The Information, Apple has been investing heavily in building its AI, spending millions of dollars per day. One of its projects includes developing features that will enable iPhone users to use voice commands to automate tasks that take several stages to complete, according to those close to the venture.

The company hired John Giannandrea, ex-senior Vice President of Engineering at Google, in 2018 to work on Siri.

The reports of the growth in Apple’s AI investment along with the news that OpenAI, creator of ChatGPT, is opening an office in Dublin, bodes well for the UK and Ireland’s expanded influence in this critically important sector.

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