Luis DeAnda is a Partner and Head of the Consumer Practice at Calibre One. He specializes in C-suite and senior level placements for public, PE-backed and VC-consumer companies. Luis has successfully worked with founders of high-growth companies to build out senior management teams, as well as with established companies as they navigate a digital transformation agenda. Luis has expertise in the Go-To-Market function and placements of Chief Marketing, Branding and Digital Officers, and all modern marketing functions, as well as CEO/board, President, and General Management.
Prior to joining Calibre One, Luis was a Partner at True Search and was the Head of the Consumer Go-To-Market Practice, where he worked across all consumer industries including fashion and retail, consumer tech platforms, hospitality, food and beverage, gaming media and entertainment and lifestyle brands.
Luis started his executive recruiting career as a Partner at Heidrick & Struggles in their Global Consumer and Digital Practice, where he worked with a diverse portfolio of clients and made key placements at California Pizza Kitchen, Citi, Estee Lauder, Home Depot, Nordstrom, 2K Interactive and Walmart.
Before transitioning into executive recruiting, Luis was an operator and executive in multiple marketing agencies. He was President and CEO of TBWA\ Los Angeles, where he drove award winning marketing campaigns for clients that included Apple, Airbnb, Nissan, adidas, Netflix, MillerCoors, Twitter and Gatorade. Luis was also the international Managing Director of the bespoke agency for Apple, and was responsible for opening offices in Shanghai, Sydney, Tokyo and Seoul, while overseeing advertising across 14 countries. He spent ten years in Japan as the Chief Operating Officer of TBWA\Hakuhodo, one of the most recognized international agencies.
Luis lives in Los Angeles with his wife and two children, and their rescue dog named Marvel, where he spends time outdoors playing tennis, hiking trails, or snowboarding. He’s also a voracious reader of all things Stephen King and a die-hard Marvel Comics fan.