PivotLink Acquired by SmartFocus for Retail Marketing Intelligence Solutions

(Press Release) – May 14, 2014 – SmartFocus, the global leader in intelligent, personalized, omni-channel marketing, has acquired PivotLink, a San Francisco-based leading provider of retail marketing intelligence and analytic applications. PivotLink, a Calibre One client company, is backed by Emergence Capital Partners, StarVest Partners, and Trident Capital.

With the acquisition of PivotLink, the Company offers marketers real-time insights into the performance of their merchandising and marketing strategies. This enables them to deliver personalized, data-driven marketing campaigns; taking the cost and complexity out of retail and marketing analytics and campaign management.

“As a digitally-forward retail brand, now more than ever, we are continually focusing on better understanding our customers. We’re really excited to see SmartFocus’ new direction,” said Jason Bertrand, senior manager, Customer Acquisition, Skullcandy. “We’re looking forward to continuing our work with SmartFocus, meeting our customers’ expectations, delivering segmented content based on prior purchase history and engagement, and driving new revenue opportunities.”

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