Pelago was founded by former Amazon executives in 2006 based on the belief that three key trends, (1) pervasive location-awareness, (2) perfect information, and (3) people as media, will converge to create an opportunity for life-changing innovation.

Pelago’s product, Whrrl, enables storytelling in our daily lives. Launched in March, 2009, it is a mobile and Web application that enables people to capture and share the moments of their lives, as they happen, in story form. Through location, photos and text updates, users can easily turn everyday life experiences into lasting stories that can be remembered, organized and shared. The user controls exactly who can see his or her story, ranging from total privacy to publicly visible, including optional broadcast via status updates on Facebook and Twitter.

Acquired by Groupon

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