Peel builds innovative solutions to enhance the TV experience. Peel believes that delightful program discovery, seamless remote control, and engaging social interaction will revolutionize living room entertainment. Peel turns your smart phone or tablet into a remote control, revolutionizing the way people discover, access, and tune in to their TV shows and movies. Their patent-pending Peel-In technology allows users to tune in directly to a TV show or movie, record the show on their DVR, set up a calendar reminder, or share with friends simply by clicking on a promotional banner. Marketing campaigns can be targeted in real-time based on demographics, location, TV commercial exposures, and both past and present TV viewing behaviors.