The Omniture product suite provides an integrated set of services: advanced web analytics and segmentation, search marketing, optimization, and the marketing integration platform. Omniture’s software offers an easier and more flexible way to manage online, multi-channel and off-line business initiatives without costly investments in IT infrastructure. As a result, companies can more fully leverage the Internet to increase revenues, improve customer service, operational efficiency, and maintain a competitive edge.

Acquired by Adobe Systems

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