Blyk is a messaging media that works with mobile operators to link young people with brands and other stuff they like. Blyk launched its innovative mobile service in he UK in 2007, and quickly became known as a leader in mobile advertising, audience engagement and for its ability to drive unprecedented response rates and return on investment for advertisers. Blyk pioneered the use of interactive text and multi-media messaging as an advertising format, leveraging the most predominant, everyday behaviour of young people (sending and receiving messages on their phones) and enabling young people to communicate with brands in the same way they do with everyone else.

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