Monday 26th Jul 2010
Press Release
Sense Networks Inc. Announces Hiring Of New CEO David Petersen
Sense Networks, Inc., a leading mobile location analytics company, announced today that it has named David J. Petersen as the company's new CEO and a member of the company’s board of directors. The addition of Petersen, formerly a senior vice president with Nielsen Mobile of The Nielsen Company, will significantly enhance the company's progress in building high-quality information products from large-scale mobile location information sources.
Petersen joins Sense Networks with nearly 20 years of professional experience in the mobile, analytics and digital media industries. Most recently, Petersen held several senior leadership positions at The Nielsen Company. He came to Nielsen as part of that company's acquisition of Telephia, the largest provider of syndicated market research in the mobile industry, where he was on the senior management team.
Prior to Telephia, he held a number of marketing and analytic roles in the telecommunications and financial services industries. Petersen has a bachelor's degree in economics from Washington and Lee University and a master's degree in finance from Georgia State University.
"There is an enormous opportunity in unlocking the value in location data, and it can be done in ways that are very safe from a consumer privacy perspective," said Petersen. "Sense Networks is uniquely qualified to do this based on the analytic technology we've developed and our position in the marketplace. I'm very excited about working with the rest of the Sense team to collaborate with our mobile partners and customer base to execute on these opportunities."
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